Society: Performance data
BG
Group closely defines the meaning of the term ‘voluntary
social investment’. We exclude from this category any form
of core business activity such as local hiring or contracting
as well as any investment primarily for the purpose of public
relations or brand promotion, such as events sponsorship.
In 2009, our total voluntary social investment expenditure
declined by 17% year-on-year. This reported reduction reflects
our decision to withdraw from non-strategic social investment
projects.
In line with our strategy to move from philanthropic to strategic
social investment, the year-on-year reduction is derived
from the charitable donations and miscellaneous categories,
while our regional development contribution has increased.