International Triathlon Union  


Image: 2006 Beijing BG Triathlon World Cup
International Triathlon Union
2006 Beijing BG Triathlon World Cup
Elite Men


BG Triathlon

Triathlon – swimming, cycling, running - is one of the world’s fastest growing, diverse and environmentally friendly sports.

BG has a global partnership with the International Triathlon Union, the governing body of the Olympic sport of Triathlon. The objective of the partnership is to help increase world-wide reach, participation and resources for the sport. The partnership is unprecedented in the history of triathlon with BG Group providing significant resources and investment to support the sport’s global development at both grass roots and elite levels.

As a result of the partnership with BG Group, International Triathlon Union are operating a number of Sport Development initiatives around the world aimed at developing junior athletes, increasing coaching standards and supporting elite athletes at Olympic qualifying events. These include:

In addition, local partnerships with National Federations in BG asset countries further deliver the objectives of BG Group’s global sponsorship on a country by country basis.